MapQuest’s Mobile Strategy
You’ll recall that it was previously reported that MapQuest was responding to the challenge posed by Google, Microsoft and Yahoo! by moving in an altogether different direction: instead of a hackable API, satellite imagery and web interface innovations (although an API did show up last month), it was going to focus on expanding its reach away from the computer: to paper maps and mobile devices.
This week we saw a bit more of that mobile strategy, as MapQuest made two announcements related to mobile phones. First, MapQuest Navigator, which makes use of certain phones’ built-in GPS to provide maps and spoken turn-by-turn directions. Not yet released; pricing to be determined by the carriers (but MapQuest is hoping for something like $4/month). Second, a more traditional WAP-based interface, for phones with built-in web browsing, was also announced; it’s free (except, of course, for what your carrier charges you).
For more details, see CNet, Reuters (also reprinted at Yahoo!), GPS Review, GPS Lodge and GPS News.
Comments
blog comments powered by Disqus