Japanese Value-Added Maps
Japanese map publishers are responding to the challenge of car navigation systems by shifting their focus to so-called “value-added maps,” the Asahi Shimbun reports in a profile of Maruzen, a Tokyo bookstore with a large map section.
According to [Jinbun-sha publishing executive Teruo] Ogawa, the sales of road maps have dropped sharply as drivers switch to car navigation systems. He says: “We stopped publishing road atlases for all prefectures except for the Kanto area three years ago because we were losing money. I think value-added maps will now become the norm.”
By value-added maps, they mean maps with extra features — historical, geopolitical, tourist-focused, trivia, even quizzes.
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There’s a lot of wisdom in this approach, especially because it helps people understand how to use maps and what they can do for them. Interesting small evolutionary step in the world of maps (at least in one corner of the world).
Love your blog… thanks!
-Alyson, thisnext.com/blog
Alyson Wilson | 05/23/2006 at 6:56 PM | #