Canadians in general must have maps on the brain; it’s not just me, and it’s not just the Canadian bloggers, cartographers and geospatial pros that keep getting featured on this blog (see, for example, the two previous posts). Otherwise, why would this getup — for an Ontario government tourism thingy — even be considered as a marketing gimmick, other than as an homage to a Simpsons episode (“I’m Idaho”)?

I fortuitously spotted this while shopping at the IKEA in Ottawa this morning. If it weren’t for the photographic evidence, I might have begun to wonder whether I was working too hard on this site.