The U.S. Board on Geographic Names got a little bit more visibility recently, with a story in the October 25 edition of USA Today about the disconnect between what an unincorporated settlement in Iowa calls itself — Frytown — and how it appears on some maps — Williamstown. To make matters more confusing, it’s Frytown on Iowa road signs and maps, but Williamstown on online and federal maps. The Board is on the case, but it might take a while; there’s a sidebar that highlights some other cases the Board is working on.