PC World’s J. R. Raphael offers three reasons he won’t be using Google Latitude: “Call me old-fashioned, but I don’t want every aspect of my life to be public domain — even when it comes to my close friends and family.” He also raises concerns about what Google or anyone else might do with the data, though in the same breath allows that anything untoward isn’t likely.

My suspicion is that the reasons in favour of broadcasting your location, even if limited to trusted friends, are far outweighed by the reasons not to, and that as a result personal location services won’t really take off. For the most part, people don’t want to be found.

Previously: Google Latitude.