Google’s switch to its own map data, compiled from various sources, for the United States and Canada has not been without its problems, but this week the company has made the switch in 10 more countries: Australia, Austria, Belgium, Denmark, Liechtenstein, the Netherlands, New Zealand, Norway, South Africa and Switzerland. (Yes, Liechtenstein — what, was Luxembourg holding out on them?) Hilarity will no doubt ensue in the short term, but keep in mind that this is clearly a long-term play on Google’s part.